CF Fairview Pointe-Claire & CF Promenades St-Bruno New Store Openings, With Promotion To CF Centre Eaton de Montréal Opening
In March 2022 Uniqlo opened two new stores in Québec Montréal. FPC (Fairview Pointe-Claire) was to open on March 4th , and PSB (Promenades St-Bruno) was to open on March 25th. Through this campaign you will see designs of HTML5, social media ads, newspaper postings, flyers, store hoardings, door and elevator decals, and Uniqlo Canada's first ever chocolate bar collaboration with "État de choc". We (Uniqlo Canada) also decided to promote our recently opened location (MTL, Centre Eaton de Montréal) during this campaign.
Please note that all designs for the stores were made in French and English, on-site designs in Montreal are in French, and designs targeted for Canada are in both English and French.
Web & Social
Web Ads
We made sure to not only keep our repeat customers aware of our store openings, but we also launched different web banners for local residents and potential future customers.
Different Size Web Ads
Hoardings & Decals
Flyers & Newspapers
In Mall Media
In-Mall Video Media For CF Carrefour Laval
For the in-mall takeover, we created videos and graphics for every screen in all three malls. Here is an example of one of the final videos (left) and how it looks in real life (right).
In-Mall Graphic Media For CF Carrefour Laval
At every screen directory in the malls, we made different creatives that would run for three weeks for our new store openings. The goal was to show potential customers the store location, while still gaining attention and interest from viewers going to the directory for help.
Screen Directory Layout #1
Screen Directory Layout #2
Screen Directory Layout #3
Collaboration With État de choc For FPC
For our first ever Uniqlo Canada chocolate bar, we wanted to combine Canada and Uniqlo as one. We decided to use The True North's famous red flannel pattern, and Uniqlo's unique red to represent that. The flannel design wrapped around the chocolate bar allowed for a fabric like feeling, relating back to Uniqlo Canada's apparel.
Crunchy Canadian sweet maple, mixed with Japanese miso and grilled rice dark chocolate, this chocolate is the perfect mix of Uniqlo Canada.
You can find more information on our posting here